My Power Quote !

A good book on a rainy day is happiness for me - Ruskin Bond

Saturday, May 07, 2016

I AM A READING AMBASSADOR

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Reading is like an intoxicant that addicts to indulge in more ! The itching increases with time, but it keeps you sane all through life !

 I was born in a family where my father used to  read newspapers and magazines with large chunks of time.  I could vividly remember that even a waste paper that comes to his way with a snack is not neglected and he takes a curious look  at it  to find any interesting stuff to read.   That habit stealthily entered into my system and stayed long enough, and I love to enjoy it.  May be that is the possible reason for my habit of high dose of reading  or you could say, encoded in my genes

Latest research on  genetics says that you can change your gene activity at any time.  It further says that your genes are fluid, dynamic, and responsive to everything you think and do. Scientists say that Earth's 2.8-billion-year-old genetic legacy is present inside each of us, here and now.  They also say that DNA is responsive to everything that happens in our lives.    This opens a new a flood of opportunities  for self-improvement,  and reading is no doubt one such activity that has no other substitute !

Joseph Addison rightly says that reading is to the mind what exercise is to the body.   It means you need to read something on daily basis to sharpen the saw.  Honestly speaking it  keeps my youthful vigour in tact, even  at 45.  This is not self-trumpeting but a naked fact.

In this age of  Information Democracy,  many of us believe that internet substituted all our knowledge and information needs.  But that notion  is absurdly wrong.  Books continue to have their dominance to  inspire  and guide our lives.

The reason for the innate need to read is our wish to step into the shoes of  other person -  writer/ author and gain his/her insights or world view or fantasy world.    The more you read, the better would be your  world view.   My 30 years of reading saga has brought some revolutionary changes in my persona and it never keeps my life blank or dull !

At last count, I find that  approx. 100 books are on my reading pipeline and this speaks that I am a self-appointed Reading Ambassador of books of my choice.  In fact this term Reading Ambassador is coined by  Publishers Association of United Kingdom who requested all book-lovers to become Reading Ambassadors in their communities. They believe that a good book spreads with a word of mouth and the Social Media  viz Facebook, Twitter, Instagram, Pinterest etc are our extended mouths !

Generally  publishers tend to approach newspapers and magazines  to offer book reviews for their newly published books.   Marketing the books through a network of bloggers  is still an alien concept in publishing industry.  I am optimistic that in the coming days, a trend to appoint bloggers as Reading Ambassadors would revolutionise the book-sale business and it would help to grow the booklovers.

If any such offer/ opportunity comes to my way, I love to be a Reading Ambassador.

Hope somebody is listening in publishing fraternity !

1 comment:

  1. You are a bibliophile...feeling jealous of your habit..:-)

    ReplyDelete

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