My Power Quote !

A good book on a rainy day is happiness for me - Ruskin Bond

Monday, December 08, 2014

MARKETING STRATEGY OF MOMOS WALA' IN DELHI

Ever since, I started blogging, one trait I earned is paying attention literally to everything I do.  The goal is obvious : To get the stuff   for my blog posts. Here, no commercial interests that dictate my desire, but simply to share stories from my lens/view point.

I have no hesitation to say that I share the same vision like Google Founders Larry Page and Sergy Brin where the information should power each individual on this planet.  This motto is the  prime driver  when I first mooted the idea to start a blog and name it KNOWEB, the acronym for Knowledge Web born out of this noble mission in 2011.     The  "O" in KNOWEB symbolizes our Planet Earth and I strongly believe that   one day internet penetrates to every living habitat on the Earth.

The inspiration to make effective this blog more attractive  now comes  from a roadside eatery. The other day, while I was shopping with family in the upmarket Lajpat Nagar in New Delhi, this Momos wala's billboard caught my attention.  It has a catchy slogan  "Yeh Dil Maange Mor'' that triggered  an idea to find  ways to drive more traffic for my blog. The strategy I want to adopt is to choose a straight route : Give Information that gives value to the end user - Netizen. 

The business acumen of this momos wala is surely an envy to  a business graduate ! 

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