Language is the dress of thought

                               -  Samuel Johnson

One umbrella principle that dictates effective writing is ' to connect with the reader'.   How best you could tell your  story  that determines your success.  Not necessarily that everybody reaches to celebrity writer status.  But to share with the world  is the dire need of everybody.  Whether you identify that 'urge' or not  is  a different matter.  

Writing is always a lonely man's battle with his own thoughts.  Technology has given this boon called 'Blog' which has tremendously contributed in fine-tuning the thoughts/ ideas and non-professionals  have become top line content generators on the Web today.
No doubt that this platform is a best training ground to groom as a writer.   There are instances where the bloggers turn into celebrity writers.  One such prolific blogger who shot into fame with her  #1 New York Times Bestseller 'The Happiness Project'  is American writer Gretchen Rubin,  in 2009.

Writing involves insanely great patience.  Only people with high learning curve succeed in improving  their craft.  There are so many great writers of  Indian origin.    One such fabulous writer  of my choice  whose reputation would never die down is Khushwant Singh.   He is a minefield of tips for new writers.  

Though, I heard about him much before,  I have not  read any of his books as  majority of folks  dismissed  him as 'old dirty man' who talks more about sex'.  It may be partly true, but no doubt that he is a brilliant story-teller.  He has an envious  collection of  both fiction & non-fiction in his kitty.  In 2013, I read his marvelous book  'Khushwantnama'

The book has dedicated chapters for 'new writers'. He says that  no school or class can teach you how to become a writer.  He says that there has to be something in you, a compelling urge.   He advises that  you have to be totally honest and not afraid to speak out.   He further says that you have to have the ability to work hard and the stamina for a long haul. 

He asks the aspirants to practice as much as they  can.   Keeping diary, writing letters, emails - even that is a good exercise.  He says that reading will make you capable of distinguishing between bad and good writing.    He cautions of  using difficult words.    One should never be pompous or pretentious, he says.

I think writing is an evolving process.  You have to tread your own path.  Only practice, practice that  improves the style and content for wider reach !