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Sunday, December 11, 2011

The zing of Kolaveri Di Song

kolaveri di
Variety is  spice of life.  The reel life thrives more on it.  When the piracy and internet badly hit the revenues of  movies,  it is quite natural that the producers take a calibrated approach to get the cash registers ringing.

After Rahman's 'jai ho' song from Slumdog millionaire,   it is the song of this debutant: Anirudh Ravichander (nephew of Rajnikant)  from down South which grabbed the nation's attention with its phenomenal success.

The promotional song ' Kolaveri Di' from the Tamil Film 'Moondru' has all the necessary spicy stuffs to make the youth crazy. It was the song sung by hero Dhanush, the son-in-law of actor Rajnikanth.

The song  is  instantaneous and composing  took  just 5 minutes and lyrics were made by the singer himself which  are jest with broken English  of a drunkard lover  who failed in love with starting words ' flop song, soup song'.

We know  the music release of any movie is through Music launch programmes.   But the producer-director of the movie, Aishwarya, daughter of actor Rajnikant and wife of Dhanush  might have toyed the idea of  uploading the song  on You Tube, which not only earned the highest number of hits , but also made  a new paradigm of hitting headlines so swiftly with almost no bucks spent on advertisement.    Everybody went gaga on this song which can be better reflected from remake of the song sung by Sonu Nigam's son Nevaan with minor replacement of words like 'milk' in place of 'scotch'.  A twit (on the Twitter) summed up the whole song : " Half-Tamil, half-English and complete nonsense.  The musical styling of a young nation.   The film is slated to be released in 2012.

The song has won the gold award from You Tube for most number of hits in recent times.  By the time of writing this blogpost, the song made hits of  20,341,650 on You Tube.

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